About

I love pretty things and clever words …

From a phone or device case to pillow covers, we have made it our mission to make the things you need and use everyday, pretty and personal.

Dasha Alexander offers an eclectic collection of handmade wall art, phone and device cases, mugs, license plates, pillows and other personalized gifts.

The Dasha Alexander group of companies never charge a fee for personalization or customization. We invite you to create exactly the look you envision. Let your personality shine through!

All of our products are designed and created in Fort Wayne, Indiana. It is our mission to bring you one of a kind products, sensational service and an out of this world customer experience.

Dasha & Alexander

My name is Julie Sellers and I am Dasha Alexander. I realize, that sounds odd, but you see, Dasha Alexander isn’t my name. She’s not even a real person.

For that to make sense, I’m going to have to tell you a little story.

As you know, sometimes our lives don’t go as planned … and if you’re talking about my life, we can change the sometimes, to usually.

In 2012, along with a good part of the rest of the world, I found myself a single mother of two amazing children and what I like to call, CWC (currently without career). Because that sounds better than unemployed. I had spent the previous couple of decades in Human Resources and I was past burned out.

I was lucky though, and I had the opportunity to spend some time going back to school and spending some much needed time with my kiddos. I tried a couple of new careers, some paid, some unpaid, on for size. I became substitute teacher in an inner city school, sold hand painted signs and other sundries at craft shows, got to be a room mother a full fledged member of the PTC.

Then one day I happened upon some information about dye sublimation technology and I was enthralled. I taught myself to use Photoshop and learned to use the expensive dye sublimation equipment that I spent nearly every last penny of savings on, from YouTube.

So then all I needed was a name. I started my first shop on Etsy selling Phone Cases…so I called it Custom Case Place. I made phone cases and was blessed to actually sell some. Quite a few of them, in fact. And I got good at making them. So good, that I wanted to try some of the other substrates that were available. I added mugs, and license plates, custom photo gifts, liquor flasks and throw pillows …

Branching out meant needed a new name and this time, it was easy. I named my company after the reason I started it to begin with. My children. But there names aren’t Dasha or Alexander either. At least not anymore.

Before there was Dasha Alexander, there was just a Dasha and an Alexander. Tiny babies, born a world away, who, amazingly, found their way home with me, from the wilds of Russia, to Indiana. They have grown up alarmingly fast, with new American names to go with their new American family. But part of me will always see them as those tiny babies, lovingly transferred into my arms and heart now over a decade ago.

It seemed only fitting to name my company after the two loves of my life–to fill my work here with the same love of life and and hope for the future they give me every day.